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If you run a retail or grocery business, it’s always important to think about how you can effectively market to your customers and drive sales. One way to do this is by implementing Smart WiFi into your grocery or retail location and using it to collect customer data. Here are some ways that doing so can help your company with its marketing efforts: 

  1. Aggregate customer data to effectively communicate with on-site shoppers: By collecting email addresses and phone numbers from WiFi users, you can build a database of customer information that you can use to send targeted promotions and coupons. This is especially useful if you have a rewards program in place, as you can use the data to personalize your communication with shoppers and offer them discounts and other incentives to return to your store. 
  2. Engage with shoppers using meaningful data: In addition to collecting basic contact information, you can also use WiFi to gather data on customers’ online shopping behavior. This can help you understand what types of products and promotions are most likely to appeal to your audience, and you can use this information to tailor your marketing efforts accordingly. 
  3. Integrate with existing rewards programs: If you already have a rewards program in place, you can use WiFi to easily integrate it with your marketing efforts. By offering WiFi access as a reward for completing certain actions (such as making a purchase or signing up for your email list), you can incentivize customers to engage with your brand and build loyalty. 
  4. Send promotions and coupons in real-time: By collecting customer data and integrating it with your WiFi system, you can send targeted promotions and coupons to shoppers in real-time. This can be especially effective if you have a large, busy store, as you can use the data to target specific groups of customers and send them relevant offers as they shop. 
  5. Data analytics: In addition to using customer data to personalize your marketing efforts, you can also use it to monitor customer flow and analyze foot traffic trends. This can help you understand how customers are interacting with your store, and you can use this information to improve operational efficiency and drive sales. You can also set up alerts to notify you if the store becomes too crowded, allowing you to take steps to manage the situation and ensure a positive shopping experience for all customers. 
  6. Communicate with customers based on dwell time and physical location: By tracking how long customers spend in your store and where they go, you can send them targeted offers and promotions based on their interests and location within the store. This can help you drive sales and increase customer engagement. 
  7. Allocate advertising space to brands using co-op funds: If you have co-op funds available, you can use them to promote third-party brands within your store. By displaying rotating, interactive ads on your WiFi system, you can provide valuable exposure to these brands and drive trackable purchasing behavior. 
  8. Increase app downloads with app store redirects: Finally, you can use your WiFi system to promote your own app and drive downloads. By redirecting customers to the appropriate app store based on their device type, you can make it easy for them to download your app and start engaging with your brand. 

Implementing WiFi into your grocery or retail location and using it to collect customer data can be a powerful tool for driving sales and improving your marketing efforts. By aggregating customer data and using it to personalize your communication, integrate with existing rewards programs, send targeted promotions and coupons, and analyze customer flow and foot traffic trends, you can increase customer engagement and drive sales. Plus, by allocating advertising space to brands using co-op funds and promoting your own app, you can further drive trackable purchasing behavior and increase customer loyalty.